Showreel 26©
(Services)
(001)
Commercial Video
Brand films, launch videos, commercials, product stories, recruiting films, and campaign assets for companies and organizations with something important to introduce, explain, or sell.
(002)
Brand Content
Ongoing photo, video, social, interview, event, and editorial content for marketing teams that need a steady stream of polished work.
(003)
Campaign Creative
Concept development, messaging, treatments, scripts, art direction, and content planning for campaigns that need a stronger idea before production begins.
(004)
Creative Direction
Senior creative leadership for teams that need help shaping briefs, guiding internal or external partners, improving production decisions, and keeping brand content cohesive.
(005)
Agency Support
Collaborative production support for agencies that need a trusted creative and video partner for concepting, directing, production, post, motion, VFX, and delivery.
(Overview)
Big-picture thinking. Hands-on execution.
Some projects need a creative director. Others need a director, producer, cinematographer, editor, motion team, and finishing partner.
I bridge those needs.
I help clients clarify the story, develop the concept, assemble the right production team, and turn one strong idea into a complete family of commercial assets.
Available for direct client engagements, agency partnerships, fractional creative leadership, and ongoing content production.
(Experience)
20+ years
Creative direction, video production, post supervision
(Experience)
20+ years
Creative direction, video production, post supervision
(Clients)
8 major brands
Gateway, Vaio, RCA, and more
(Clients)
8 major brands
Gateway, Vaio, RCA, and more
(Impact)
26.5M
Households reached in a single national campaign
(Impact)
26.5M
Households reached in a single national campaign
(Influence)
140M+ impressions
From one campaign rollout
(Influence)
140M+ impressions
From one campaign rollout
(About Me)
For over two decades I've shaped brand films and campaigns for companies like Meta, Vaio, Gateway, and RCA. Now I bring that same senior-level thinking directly to businesses across Northern California.
(Engagement)
The Right Team.
The Right Scope.
Better Work.
Choose the engagement that fits your project.
(FAQ)
I lead brand films, campaigns, and content systems from concept through delivery. I either act as your production partner or can embed as a fractional creative. Every project gets the right-sized team for optimal execution rather than a fixed agency structure.
I build the team around the project rather than forcing every one through the same process. Some jobs I run solo from concept through final cut. Others need a director, cinematographer, editor, and motion team, and I assemble and lead that group. Either way, you get one senior point of contact from the first conversation to final delivery.
A brand film or campaign usually runs 4–8 weeks from concept to delivery, depending on scope and locations. Ongoing content partnerships and fractional creative direction run continuously, with work delivered on a regular cadence.
Every project is scoped around what it actually needs, so pricing varies with complexity, timeline, and deliverables. Most brand films and campaigns start in the low five-figure range; ongoing content partnerships and fractional creative direction are priced as monthly engagements. I'll always recommend an approach that fits your goals and budget, not the other way around.
